Slow Fashion

The objective of this project is to create a copywriting ad to promote slow fashion. ​​​​​​Through research, I have found that fast fashion is greatly harming the environment. I chose the brand OhSevenDays, to talk about this issue as the brand uses surplus material for their clothes. 

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There are a lot of trends going on Tiktok regarding how women are mistreated by their exes, yet they still give them another chance. I decided to go with this concept and tell women that they should be giving a second chance to their clothes, not their ex. This will allow them to emotionally connect with the Ad as it's something that they can relate/ know of. It sort of gives a girl-power vibe which also associates with the brand. ​​